Purchases increased by 40% whilst ROAS +25%
Founded in 1958 in Florence, Artcrafts International is now active with a portfolio of about 15 brands (including Mou, Canadian, Crocs, Teva, Ipanema, etc.) in the categories of footwear, clothing and accessories around the world managing their commercial development.
Client Overview
We started working with Artcrafts since 2019 managing their Meta accounts, supporting them scaling the existing brands and launching the new ones acquired during the years, always considering each brand specificities (i.e. brand positioning, seasonality).
During last Fall/Winter season we managed to scale purchases by 40%, improving at the same time overall ROAS by 25%. The growth has been achieved by balancing media spend across different brands and taking into consideration key moments for each of them.
