Sales volume increased 5x
Mindful Chef have been making waves in the food box industry with a focus on healthy & innovative recipes using only the best locally sourced ingredients. Aiming not just for profit, but making a positive impact on people & the planet - they really are the 'mindful' option.
Client Overview
We started working with Mindful Chef in June 2020 with the aim of helping them to aggressively scale their business through Facebook Ads.
In the first 9 months we saw sales volume grow 5X with just an 8% rise in CPA vs the comparative months the year before. The highlight being January, where we managed 6.5X growth year on year, exceeding stretch targets set by over 2.5X.
The results
Sales volume grew 5X with stable CPA over 9 months
“TRGT have been instrumental in scaling our Paid Social spend and conversions whilst maintaining CPA. Many agencies talk about taking a data-driven approach to constantly challenge assumptions, test and learn. TRGT live and breathe this. Several granular insights they pulled have led to true step-changes in performance.”