CPA decreased by 39% while doubling new customers
Mindful Chef is a British meal kit retailer aiming to make healthy eating easy. Its recipe boxes and prepared food range provide people with everything they need to cook delicious nutritionally-balanced meals.
Client Overview
We’ve been running Mindful Chef’s paid social media campaigns since June 2020 and in that time we’ve helped them maximise growth during high demand periods and adapt strategy when faced with challenges.
Q2-Q3 2023 is a period we’re particularly proud of as, despite a tough economic situation in the UK, we managed to double the number of new customers acquired on Meta YoY while reducing the average CPA by 39%.
The results
Doubled up volumes of new customers with 39% lower CPA
“TRGT have been instrumental in scaling our Paid Social spend and conversions whilst maintaining CPA. Many agencies talk about taking a data-driven approach to constantly challenge assumptions, test and learn. TRGT live and breathe this. Several granular insights they pulled have led to true step-changes in performance.”