TRGT creatives improved ROAS by 16% and lowered CPA by 14%
WIT Fitness, a leading player in the dynamic fitness and lifestyle industry, faced challenges in optimizing its performance marketing efforts on Meta. Recognizing the need for a comprehensive approach, WIT Fitness sought a strategic partner to overcome hurdles such as creative diversification and improve campaign efficiency through innovative creatives.
Client Overview
TRGT design team analysed creative performance to identify key winning elements and insights to carry into the new creative production. We meticulously selected a creator that could resonate with amateur crossfitters delivering UGC videos that showcased WIT Fitness’ products and resonated with their potential audience on a deeper level. Our design team leveraged existing assets to come up with new concepts embedding winning elements from our knowledge and experience with a huge variety of advertisers in different verticals.
Solution
The UGC videos led to ~51% higher Conversion Rate, 16.07% higher ROAS and lower CPA by 14.29% compared to the account average. The creative shop best creative led to 41% Higher ROAS and 29.2% lower CPA compared to the account average.
The results
“The creative service at TRGT have a great understanding of high performing paid creatives as well as our target audience. They have developed creatives that have helped us hit our business goals, whilst remaining true to the WIT brand. Their client service is expectational, and they deliver great results.”
Arabella Carrington, Head of Growth